Crafting a Strategic Agenda
Shift from PROFIT driven to PURPOSE driven
Profits from Passion to Purpose (Firm of Endearment)
A company fuelled by passion and purpose, while creating shared value by engaging with its stakeholders, is a “firm of endearment. A firm of endearment, or purpose-driven company, aligns stakeholder interests with business strategy and acts in positive ways that stakeholders recognize, admire and, in many cases, love – one that is not only successful, but has the real potential to change the world. For companies that are not currently purpose-driven companies but aspire to be, these rules can serve as a guide to affecting powerful organizational – and sustainable – change.
Over 10-15 years these firms shows 14 times better results than S&P companies.
Over 10-15 years these firms shows 6 times better results than Good to Great companies.